Ever since social media has become popular, Facebook is one of the biggest platforms.
It has 2.7 billion active users, and this number is increasing every day, making it one of the largest social media platforms.
With the right Facebook marketing strategy and dedicating your time and efforts to your business page, you can generate more leads and sales than many other paid and unpaid advertisements.
Facebook Page – Benefits for Your Business
Facebook offers every business many ways to promote their services, increase customer support, and increase awareness without any charges.
Either an organization or a sole proprietorship, anyone can use this medium to connect with customers, do active interactions, market their product/services/events, and do several other things to benefit their business.
From dozens of benefits this platform has to offer, here are the highlights:
Reach millions of potential customers
Ever since the unprecedented crisis of Covid-19 has begun, people’s time on their social media has increased dramatically.
Not only that, but the number of new users has also risen, especially on Facebook.
When every economy is struggling, the increased number of users is a blessing in disguise for businesses.
The increasing number on Facebook means an increasing number of potential clients for businesses on this medium.
Facebook’s figure shows that 2.5 Billion users log on to Facebook at least once a month, and approximately 1.66 Billion is the number of Daily Active Users (DAU) since January 2020.
In current times, this platform is the best way to reach this huge number of potential customers worldwide!
Most importantly, it’s the best way to reach people in your community.
If your business still doesn’t have active representation on Facebook, it is missing a lot.
Millions of these people are your potential users who can contact you via your Facebook page.
Direct customer engagement
A company can have a good product, but with bad customer service, they can lose their loyal customers.
Facebook business page not only helps connect with your customers/prospects but can be your biggest tool to step-up your customer service.
You can make posts and polls and ask people for their reviews. Interact in comments and hear out their concerns.
Get ideas and opinions from them. Open your DMs and encourage them to reach out. Organize competitions and promotions.
Offer special discounts to Facebook users to increase customer engagement and do a lot more to make your customers loyal to your brand.
Reduce your marketing costs
Signing up and representing your business on Facebook costs you $0 but can drive a visible boost in sales.
Besides free marketing, if you use paid marketing services offered by Facebook, you can still save thousands of dollars compared to a traditional advertisement on radio and TV.
Facebook ads are also more targeted and have a greater probability of reaching the campaign’s desired eyeballs.
Delivering a message effectively to the target market is the end goal of any successful marketing campaign – Facebook helps meet this goal more effectively than expensive traditional marketing.
Increase your website Traffic
No doubt, social media pages play an important role in marketing representation and the business’s sales to an extent. However, a website and its traffic have a key role in the success of a business.
Being a smart business owner, you can drive a lot of traffic on your site using your Facebook page.
Using smart posting techniques, you can boost the organic reach of your site for FREE! And more traffic, more chances of your page to move up in SEO ranking without any tedium and paid SEO efforts.
Some ways you can direct traffic to your site using Facebook page are:
- Post about the product and insert a link with it directing back to your website
- Offer promotional offers to Facebook users, i.e., discount codes and add a link in the post
- Add website link in every advertisement post
- Add link in your about section and everywhere appropriate on your page
- Offer targeted market with what they are looking for. There is no other better than this to get traffic. You can check this using different in-page statistics, performance tabs, and active interactions with customers on your page.
Collect worthy data
Facebook is one of the best sources to collect primary data, making a real difference for the business.
You can ask customers for their direct responses via posts, comments, or direct messages about features of your product they like or dislike.
Observe the target market response to your marketing and other strategies and find out either it is working or not.
You can contact customers directly and ask them about their expectations from your products or the changes they might like to see or have any worthy suggestions.
This data is critical for businesses to survive and sustain themselves.
Companies spend thousands of dollars and hundreds of hours to research all this.
Using your Facebook page, you can easily collect this primary data for free. It sure will consume lots of your time, but spending this time can be a turning point for your business.
Use powerful facebook analytics for free and paid posts. These analytics collects information from your page’s viewers to get a better demographic experience, which helps you find your best practices and find out if you’re targeting the right people for your products.
Learning more about your clients’ age, race, gender, language, occupation, and education levels can help you gain a deeper understanding of your customers’ needs, interests, and backgrounds so you can tailor your posts, tone, and content to your particular appeal to optimize results.
Build product loyalty
Product loyalty is when a customer always chooses your product/services no matter what other available alternatives are.
A loyal customer base is not the only source of continuous revenue but also a positive word of mouth – the best advertisement any business can have.
Aside from being a place to build a customer base and sell products, the Facebook business page can do wonders to help you build brand loyalty.
If you always provide relevant and exciting content, your page followers will keep coming back to the page even if you make mistakes.
Your customers are among these followers – engaging and making these followers loyal can make a huge impact on sales.
Nowadays, people search about brands on social media like they do so on search engines.
A business with low or no representation on social media automatically makes the user think that business offerings might be fraudulent.
As Facebook is the biggest social media platform, active business representation is more important here than anywhere else on social media.
When your followers see you working and responding, they are more likely to do business with you than a company that does not have Facebook access or a page running smoothly.
If you do not invest time and efforts ineffective business representation on Facebook, the only outcome is lost, potential customers. There are always your business alternatives there, ready to attract your customers.
Benefit from Facebook sites
Businesses can use Facebook sites so that when a user enters a place, street or business, they can find a list of nearby businesses that offer deals (e.g., discounts, freebies, loyalty rewards).
When your business is represented on Facebook, whenever anyone will search for your business keywords in your operations area, your business will be automatically suggested to them.
These features work just like Goggle My Business (GMB) and help to attract mainly local traffic.
Active business places are also showed as “popular places around me” in each user’s account.
Create and advertise events
You can create events as a business on Facebook. You can invite anyone to these events and pay extra to advertise them to a targeted audience on Facebook.
Events can be a great way to engage your audience and make new people know about your business.
Highlight key business categories
Highlight company categories and celebrate reminders on Facebook. This post usually engages your audience and gives them a sense of personalized experience.
If you offer special promotions for specific landmarks or reminders, promote them on your page.
It is a necessity for every business to have a Facebook presence if they want to sustain.
A solid Facebook presence helps you engage with various potential customers and thus maximizes your reach.
If your business still doesn’t have a Facebook page, making a page should be your priority to benefit from all the things listed above and more.