How many external links should I include in a blog post?

Disclosure: This post contains affiliate links and I may receive a commission if you visit a link and buy something on my recommendation. Purchasing via an affiliate link doesn’t cost you any extra, and I only recommend products and services I trust. All opinions are my own. Thank you for supporting my work!
external links illustration

Marketing is an industry that has spread in a million directions, from print advertisements grew blogging and content marketing—taking into consideration the different mediums of communication available as of the moment. Through radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And so on.

For businesses with who has financial constraints, this is a daunting reality. Which medium do you choose that can maximize the best results? It can be tempting to pick one platform to optimize your investments.

It is a mistake most business owners, as they end up limiting how the audience engages with and views of their brand. Sure, having one core competency is good, but they also need to create enough variety that you’ll keep your current customers interested and prospective customers intrigued.

As time unfolds, business owners saw an opportunity on the internet through making a website. In which they can make the content of their products and services online, open 24/7. It has a broader scope of influence and unlimited potential. As you create lots of content, you have the chance to gain traffic all over the world. This process is known to be Content Marketing.

Content marketing, by definition, is a digital, inbound marketing strategy that uses educational, entertaining, or informative content to attract, engage, and grow a target audience. Content marketing is an actual sense that takes a lot of work, persistence, and patience – it’s not for everyone.


It is an ideal approach if you truly want to provide a better experience for your customers while making a positive impact on the business in terms of its perception and its bottom line.

As you reach other people through content, you need to strategize and use some techniques to boost your rank in every search engine. It means you need to use Search Engine Optimization to make your rank on the top lists that will be suggested by any search engine (e.g., Google) for people who search out your products and services.

SEO is the process of optimizing a website so that people can easily find it via search engines like Google, which means any information that lives on the web and can be consumed on the internet. It is any content created to attract search engine traffic.

Many factors affect your website effectivity and efficiency using SEO, and these are Keyword research, Keyword Optimization, and Content Promotion. First, keyword research means to generate traffic through search, and it’s best to do keyword research before you start writing.

Meaning you focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. Second, keyword optimization, you must know where and how to use keywords in your content for maximum searchability.

Third, content promotion means you share your new content on social networks to increase visibility. Content includes Product pages, blog posts, articles, lists, guides, videos, infographics, slideshows, glossary, and directories. It’s essential to keep in mind that if search engine traffic is your only goal, your results will probably suffer.

To please both the search engines and potential customers and return visitors, you need to offer value above and beyond search engine optimization interests.

website links analytics illustration


On your website contains pages with a lot of content. These contents will work even more effectively when you use specific techniques to improve your searchability. There is what we call internal links and external links. Both are important and useful, both to your readers and to helping you get those search engine results you need.

Although they have a similar function to improve your website’s content, one of the main details to keep in mind is that there is a difference between internal and external links.

Thoughtfully using both these links can be real progress to your SEO strategy and should be a part of every SEO checklist–as long as you follow a few essential best practices.


Internal links are links within a blog post that lead the reader to related content that is within your website. It is important to link it to give a more extensive discussion or a continuing discussion around the topic. The reader would love to stick to your site since they receive more value and found his topics of interest within your website.


  • Links that connect to another blog post in your site
  • Links that direct to your Home page, Contact Us page, About Us page, etc.
  • Links to a landing page of a specific online store in which products are available there and your readers can shop and eventually purchase items


  • It creates traffic to your website.
  • Inclusion of Internal Links in your page or any posts makes your site way more useful and user-friendly, as the reader doesn’t necessarily to manually navigate specific topics of his interest but to click within the content.
  • Internal links enrich your content.
  • Internal links serve as a map of your site’s structure, including its multi-tiered contents.
  • Your site becomes likable and can gather users that will come back to your site again and again since your links are very thought-out, and it gives ease for them.
  • Internal links boost your searchability or SEO. Internal links within a blog article carry more weight in terms of rankings and establish your website’s authority.
  • Internal links lead people to stay within your site and decrease your bounce rate. The more time your readers spend reading old blog posts, learning new information, and becoming more familiar with your brand, the better results on your side.


  • You need to take time to plot out and think out what you will include in your present content that is relevant to your next content, to maintain engagement by users.
  • Internal links should be structured, meaningful, logical, easy-to-follow from top to the most in-depth page on your site.
  • Internal links may build or break your success. If the user’s sense that you don’t plan out your internal links, there’s no cohesiveness, no sense, or don’t provide real value, you may be considered to the user as less trustworthy site and more spammy.
  • You need to update links as sometimes through time timely, and it may have broken links. You need to update the URL regularly.


  • There is no definite number as to how many links you should be included in your blog post. As long as you’re deliberate and thoughtful in which internal pages you link to, it’s typically okay to include several links per blog post.
  • You must do it naturally, and it must be relevant to blog posts, products, and serves that you think the reader might be genuinely interested in.
  • As per suggestion by many SEO Experts, you shall have a minimum of one internal link and a maximum of four external links for a 600-word blog post.
  • Take note: although no exact numbers are referring to the number of links, you must take consideration not to go overboard. Internal linking done in a clunky and thoughtless manner leads to annoying your audience when it’s overdone or irrelevant.


An external link is where you link to a site outside of your web domain. That might include linking to other blogs or any other site that is relevant to your content. External linking happens when you link to an outside source that you reference in your blog article as an additional resource of explanation.

Similarly, if another website links to your content, this qualifies as an external link. The preferred term, however, it is called an Inbound link.


  • Its a link to an article or study which gives a further discussion of the topic included in your blog post.
  • Linking to a service or products you are reviewing.
  • Linking a website or co-blogger that helps your reader to get more information and gain more understanding of the topic they are interested in.


  • It builds authority on your site. Linking to authoritative, high-quality, and well-trusted websites increases your digital footprint and the potential to attract significant, relevant, valuable users.
  • It builds harmony in relationships. Linking to external sites can build relationships and expand your reach. The prominent site and companies have websites, and if you include them in your external link, it can lead reciprocal links to your site, or enable a different beginning of a mutually beneficial connection.
  • An external link can give users a sense of significance. Your willingness to include valuable external links demonstrates that you care about your readers. Instead of wanting to hold onto every second of their attention greedily, you provide them with the useful resources they want. You need to fully explore the topic, and generously include external options to accomplish this.
  • External link increases your visibility. It is a benefit your website in terms of building profile and adding credibility to your content. Just as important is that they add value to the readers’ experience because the links connect them to other valuable information while reading your content.


  • You must regularly check all the External links if they are still active and up-to-date. Because you may be penalized if you have linked to unreliable sites, especially when linked to non-secure sites.
  • It may lower your SEO if you do it unnaturally. Links that are anchored on irrelevant and unrelated keywords may result in to decrease in your site performance.
  • External links may sometimes lose your visitor if not done correctly. It may lose your reader’s attention; hence they jump off to the next site, especially when it was not set up in an open new tab.
  • The tendency for the readers to abandon your site as the external link may give valuable information than yours. Therefore, you must work out your content that makes it enticing to keep them on site.
  • Abandoning your site immediate increases your bounce rate and slows down your SEO.

website links authority illustration


  • Although there are exceptions, we suggest that it is good to aim within the range of 2-5 external links per long blog post. That is in case you need an extra ton of outside sources in every post. You might find it more useful to explain those concepts yourself instead of directing traffic elsewhere merely.
  • External links encourage readers to click away from your blog article, and you must limit these links and set them to open in a new tab. That way, readers won’t abandon your site entirely. As people immediately leave your site, it increases your bounce rate, which directly affects your website traffic.


  • The website your link to your content must be regarded as a high authority in the industry.
  • This site must be a well-respected source that will boost people’s confidence in your content.
  • These external links must lead to a source known for content relevant to the subject matter.
  • The site you must link must be mostly informational websites instead of your competitor companies.
  • Qualified sites you link should have regular readers and a substantial number of visitors.
  • The site you referred must be checked by you first and make sure that facts are validated.



Spend regular hours checking your links to update any broken ones to new links that are active and relevant. To avoid the chance of visitors finding broken links, this might affect their experience to your site, and it diminishes your site quality.

They get the impression that the information on your site is less trustworthy or outdated. Plus, a broken link is a missed opportunity to link to an excellent, exciting source instead.

Even if a link still works, it’s wise to double-check that the information is still valid and timely. In industries that experience frequent change, you must replace old links.


Your blog linking should provide the best experience possible. It must be your goal to create a website that is easy to navigate and a pleasure to read. You should incorporate links in a way that makes using your site more accessible, instead of cramming as many keywords and links as possible into every blog post.

Users get turned off when they feel like they’re just being used as part of your SEO strategy, which gave them a mark on their heads not to go to your site again. Using internal and external links to boost your SEO is smart, but it should also be done in a subtle, mindful, and deliberate way that aims at user satisfaction.


You must only link to sites that are authoritative and trustworthy. If you neglect the responsibility of validating the links first before using it on your website, chances that you might link to sites that are unprofessional, sensationalistic, or considered pure clickbait are growing. You’ll undermine your credibility and probably hurt your search engine results too.

Once Google associates your site with a less savory one, it’s hard to undo what has already been a mess.


With all that being said, genuinely internal and external links are handy in making your site efficient, effective, and reliable. In a world of information, you need to use techniques that make your content stand out amongst all. We have tackled the importance of internal and external links, its pros and cons, and the average number of links you should include in your site.

We have given you the facts and tips on how to do it effectively on your site. Now is your chance to reassess your website and apply what you’ve learned. You will be surprised at what difference it may bring if you have done it rightly.

Click to rate this post!
[Total: 0 Average: 0]

Be the first to comment

Leave a Reply

Your email address will not be published.