Do you know that Youtube.com is the second most popular website in the world?
After Google, people turn towards YouTube to find answers about almost everything.
It is a blessing for viewers, but it also changed uncountable creators’ lives in literal terms.
Lots and lots of people are making an active income via this medium. In fact, some successful channels are making millions yearly.
YouTube is free and for everyone; a reason behind hundreds of people joining this medium daily as a content creator.
For creators, especially for beginners, there is a big question mark on how often they should post on their channel to succeed. Making a good video requires lots of time.
What is the point of putting so much effort, if it will go unnoticed just because you are unable to understand the ideal posting volume and timings for your content?
If you have all these questions in your mind, you are at the right place for answers.
In this article, I will discuss the posting volume on your YouTube channel and several contemporary factors related to it to make an actual difference.
How often to post videos on your YouTube channel?
If you ask this question to someone and they straight up tell you a number such as a post daily, weekly, etc., they don’t really know how posting on YouTube works.
There are few factors to consider to determine how often a creator should put up his content.
Firstly, what is the nature of your channel? The answer to this question can make all the difference.
For example, if you are compiling memes and putting them up on the channel, it is easy to post even more than one video daily.
But if you create video tutorials or do detailed reviews, it is almost impossible to post a video daily because of the detailed production and post-production work.
The nature of your channel highly influences how much you are capable of posting.
Secondly, how much energy and time you are ready to commit to your channel with consistency.
One thing you will notice in all big channels and their journeys is consistency.
Consistency in posting schedule as well as the quality of their content. If you are posting too much some days and not posting for months, you will fail to retain your audience’s attention.
300 hours of videos are uploaded on this network every minute. If you lack quality and consistency, people always have other options.
Set a realistic goal and then sticking to it with consistency if you want YouTube to be a rewarding medium for you.
An ideal number of posts…
Ideally, posting one video a week works the best if your niche involves research, shooting, and post-production works.
For beginners, even if you have time to post more frequently, do not do so. Instead, give the extra time to adding up quality in your weekly video and promoting your content.
After a while, you can also post two or three videos a week if you can regularly do so.
If you are running some fan account or something similar like channels posting lyrical videos of music, or compilations (where you are not actually shooting and just working behind the screen), you can post a video every other day.
But do not create a mess. If you post on random days, at random hours, instead of grabbing the audience’s attention, it will distract them.
Even with these types of niches, consistency is the key. Make a schedule and stick to it.
Making your Uploading Schedule Effective and Efficient
Here are some practical tips to come up with an ideal schedule and then sticking to it:
Develop a sustainable workflow
Develop your posting schedule according to the type of content you post and the time you require to create a good video.
Once set, follow this schedule regularly.
As a beginner, instead of making content that requires a lot of time for production, try to create and develop something you can post regularly (at least weekly).
Set up a small place where you just have to turn on the lights and start shooting. With your editing software, also keep the backup software to avoid any unprecedented trouble.
Give promoting as much importance as posting
The content on your YouTube page also needs optimization. Now, when there are too many creators on every topic, it will easily go unnoticed without marketing your content.
To promote the content, share the content on your social media profiles and pages. Send the video link to people in DM/PM and ask them to watch and share it.
You can also ask fellows with more followers for shout-outs and promotions.
Also, try out different ways to optimize your content using keywords in descriptions and videos and create catchy thumbnails and tags.
As a content creator, understanding the algorithm of YouTube is also important for optimizing your channel. YouTube changes it often, so make sure you are always updated with updates.
Create a consistent look and feel
Trying a different thing every time sounds like a good idea, but practically, it isn’t.
Regular traffic can instantly recognize your videos this way. Try to have at least slight consistency in your thumbnails.
Make and follow the posting schedule
Besides the number of posts, posting on a specific day and time is also important, whether you are posting one video a week or seven videos.
For example, if you want to post one video weekly, and think Saturday is good, you should post your videos each Saturday at a specific time, let’s say 4 pm.
This engages the subscribers, and they will wait or check your channel on Saturday at 4 pm for your new video.
Make your traffic know about your schedule
Post your schedule on your social media profiles/pages, mention it in video descriptions and page intro, and post it in your YouTube stories.
Obviously, it lets viewers know about videos and builds pressure on the creator to publish a video on a given schedule, which is a good thing.
Make sure you are posting at a ‘Good Time’
Even an amateur can tell that publishing videos at odd timings, let’s say on Mondays and Tuesdays at 11 am, can bring you no good.
Choose a posting time where the majority of your target audience is available to watch your content.
You can check the best time according to your time zone using different analytics available on the internet.
Create some content in advance as a backup
Do pre-record some content in advance and keep it as your back-up.
In case you are busy or not being able to record a new video or face some technical issue, you can publish this content for your anticipating subscribers and continue your posting streak.
Quality and consistency are more important than merely publishing the content.
To become successful and reap benefits from the medium of YouTube, prefer creating momentum than making a mess on your channel by randomly putting up content – sometimes a lot and sometimes nothing for days and days.
How often you should post on your channel depends upon the niche of your channel, your end goal, and how much time and effort you are ready to invest in your channel.
I recommend posting one video a week; one video but the best you can do.