H1 tag is what defines your page to users and website bots. Consider it the business card of content in the world of search engines, the way a business card introduces the person, the same way an H1 tag introduces the page.
H1 is one of the main element which gives your web page structure. Not only this, this HTML tag plays a primary role in SEO rankings. This article will explain details about HTML tag H1 and a way to create a perfect H1 tag to help your website move up in search engine rankings.
What are HTML tags?
Search engines and their bots read your content to understand it. This understanding is used to rank the websites on their SERP (Search Engine Result Pages).
Web pages use their language called HTML. It is the standard markup language for documents designed to be displayed in a web browser. For content, there are several ways to construct HTML.
Tags are small snippets or chunks of HTML which help the search engine to read the webpage. Proper use of these tags is a valuable and most effective way to fulfill SEO goals and unexplored possibilities.
A user on a search engine cannot see a tag but has a huge impact on how a page stands up in front of those users.
These tags play a major part in on-page optimization, improve the way content is shown to the visitors, provide the best navigation experience to users by matching to their queries better, and enhances users’ experience, leading to a better website performance.
What is an H1 tag?
H in H1 stands for heading. There are a total 6 of HTML headings tags (also known as header tags) named H1, H2, H3, H4, H5, and H6. These are used to identify the headings and subheadings from other HTML text-content on a web page.
H1 tag is considered more crucial for a webpage compared to the other 5. As per most SEO experts, the H1 header tag is the main tag, and it has more significance in SEO campaigns and puts the website on the right track to rank better.
This tag is larger compared to all other tags on an individual page of the website. Take the example of the newspaper.
The way the page’s biggest headline is the biggest and boldest compared to all other text on a page, making it prominent and introducing the topic, same is the case with the H1 tag in the world of search engines. This prominent header tag introduces the topic or reflects what the content on the page is about.
How the H1 tag is used can vary from website to website. Some prefer full sentences while others write phrases or words only. THE best H1 tag is which has the primary keywords of the contents on the page.
SEO title and H1 tag
Usually, there is confusion between the two, but both of these are different.
Page title is the part of the HTML section enclosed in HTML tags. These are also referred to as meta titles.
The H1 tag is part of a page shown at the top or other places of a page, enclosed between tags.
Page/SEO title is what is shown to users in the search result snippets. Unlike title tags, H1 tags aren’t shown in SERP snippets but are shown on the page only. Take the example of this article; the title of the article ‘How to create the perfect H1 tag for SEO’ is written in the title tag.
The same title will appear in web results whenever people search using the elated or same keywords. On the other hand, the first heading in the article ‘What are HTML tags?’ is written using the H2.
Creating a perfect H1 tag for Search Engine Optimization
Anyone can create an H1 tag. But it is a perfect representation of your page, or if this tag is capable of driving organic traffic on your page, that is the real question. Creating a perfect H1 tag is neither tricky nor very difficult, but it sure can do lots of things for your SEO. Creating a perfect H1 tag takes few minor considerations.
Usually, one H1 tag on a page shows the main heading, whereas H2 and lower heading tags are used for subheadings. Depending upon the nature of content on-page, many people use more than one H1 tag too.
This isn’t wrong, but practice recommended by top SEO experts is sticking to one H1 tag per page. After that, use H2-H6 tags on the page to highlight subheadings. Multiple H1 tags on a single page can confuse search engine bots to understand what the page is about clearly.
Before you start writing H1 and other tags on your website pages, make sure you did keyword research related to your niche, and you found the best keywords. When creating an H1 tag, make sure you add that related keyword in it.
While adding keywords, some people add too many keywords, referred to as keyword stuffing. Instead of benefitting, it can damage your SEO. A visitor can almost instantly recognize the lousy practice when he/she sees the content unnecessarily stuffed with keywords.
It damages website credibility, user experience, and you might end up losing traffic instead of gaining it. Do use keywords in H1 but keep it natural.
H1 can bring a dramatic change in driving organic traffic to your page. As mentioned by a famous SEO expert, online influencer, and marketer Neil Patel, “I made a discovery and changed the h1 on one of my articles. Within three days, the page had 85% more organic traffic. Plus, it had gone from page 3 of the SERPs to page 1, position eight!” This implicates that H1 is one of the key SEO ranking factors.
To make your H1 tag stand out, try to be creative with your formatting and style elements.
Lastly, to keep the content relevant overtime, keep auditing your H1 tags. With these audits, you can remove duplicate and unnecessary H1 tags, add new H1 as per trending keywords in your niche, or replace the previous H1 tags with better ones. It also helps in driving traffic.
Some best practices related to the H1 tag:
- It should contain the major keywords. An H1 tag with long-tail keywords can play a huge role in better ranking and increasing page visibility. Practice adding keywords in every SEO and H1 title.
- H1 tags do not necessarily need to be identical to the title tag all the time, but these two should be closely identical all the time.
- A page can have more than 1 H1 tag, but it is better to have a single H1 tag if you aren’t very good at formatting the page. Instead of the 2nd
or 3rd H1 tag, try to incorporate H2, H3, and other heading tags in the content.
- Maintain hierarchy in using the tag. Do not put any of the H2-H6 tags above H1. From title tag to H6, follow reverse pyramid practice.
- Always keep H1 in the section of the page.