You are checking the content of your blog and the amount of posts that you should have. At this point, you probably have questions that come to your mind about the optimal time that the publications should last for your readers to maintain interest.
Something that you should take into account is the fact of having a large number of articles in your blog but with low-quality content, will not provide you any benefit at all.
How to write for a blog post?
It is logical to think that the more you publish, the more readers you will have, but this is not entirely true. You should find the balance between these aspects: quality and quantity.
You must know that having a high frequency of visits is something very positive, but you must evaluate what adapts to the needs of your blog and the needs of your customers.
There is not a predetermined formula for all kinds of blogs that exist. That is why you must analyze several factors such as the type of content that you will publish, who your readers are, the time that your readers invest in check a post as well as the resources you have.
Next, we will show you all these critical aspects that you should know to evaluate the time accurately and how long a post should be in your blog:
Types of content that exist
Nowadays, there are a lot of blogs that share a large number of posts per week without rest. This doesn’t mean that you must do the same to reach the success; on the contrary, knowing with precision and in detail what kind of content your audience loves to read will help you to catch their interest.
If your blog is intended to publish news where you show the upcoming information in a fast and objective way, then your post should not be very long. Between 300 and 600 words and no less than one per day, because your goal is to keep the readers updated with new information around the world.
By another hand, if you do not handle the format of breaking news, and the post published are referred to topics in a trend or fashion, your post can be between 300 and 1000 words, and you can establish a frequency of once post per day or more times per week for updating.
You should always establish a schedule for publishing your content with the topics you are going to develop. This will be a great help for you.
In case that the content of your blog involves studies, accurate analysis, or tutorials, your post must be between 1000 and 2000 words because you must explain the information in detail.
And can be updated less frequently (the post should have a big-time published), since the reader needs to have time to understand them. Publications can usually be once a day or once per week, typically.
Many blogs update their content once a week and get good traffic. The success is based on showing posts with excellent quality and depth research for the reader.
Updating the blog with a frequency less than once or twice a week would generate very low traffic for the website, but if you are starting and do not have many resources, it would be a starting point for you.
Take into account that you must publish posts with good structure and a detailed approach since, like any other business, the goal is attracting customers, which in this case, for you will be the readers.
“Knowing is power” it´s an old saying, but it involves a lot of truth on it. You should have marked what kind of reader you want to catch with your posts.
You should know the public motivations and influences. Besides establishing the content of interest, you should schedule the updating time for the posts.
Understanding what the public is looking for is the key to have success with your blog, which is why you should create preferences profiles, needs, and educational levels of your readers to guarantee the profitability of your posts.
If your reading audience has experience or are professionals in the subject, they will have a lot of interest in reading the posts you publish but little time to do so –probably because of their occupations.
For these readers, you must select carefully and very well what post you are going to publish how long they will be and the frequency of the updates.
As a recommendation, the articles must be of sufficient length to explain the subject in detail and depth.
Also, the frequency of the updates should not be very often; that way, you will provide the readers with enough space of time to process your content.
On the other hand, if most of the readers of your blog are young people, they probably will have more time to read the posts, but if the topic is too large, they will not pay attention to the details.
So for these kinds of audiences, we recommend short posts and a faster frequency of updating to keep them reading and increase the traffic on the site.
To have a successful blog, you must determine what are your strengths and weaknesses, because this will make a difference with the audience.
In this case, if you have a working group that helps with the making of content, you can establish the amount of post to be made and its publication frequency.
Having a workgroup will facilitate the approach of having a schedule of publications where you can establish whether to update the posts on a daily, weekly, biweekly, or monthly, according to the needs and the preferences of your readers.
However, if you are starting and you are in charge of the content that should be published, do not worry, and focus on offering different and highly effective content, so that way your readers will be waiting for the update of your post.
At first, maybe the frequency of updating will not be as you desired, but if you show things out of the ordinary, do not doubt that you will attract the attention of the readers.
Setting goals and objectives in the short, medium and long term will be a great way to help you optimize resources.
If you set a schedule for updating the posts, you will give your audience the option to know when you will have new and exciting things published.
It doesn’t matter how long or short your post is, or if you update the posts daily, weekly, biweekly or monthly, the main thing that you must remember is to maintain the quality of the articles, videos, reviews, etc.
This will keep your blog on time and will mark the difference from others.
Making a difference is essential for your readers always to be aware of what new things you bring. To help you at this point, we recommend you visit Wealthy Affiliate and check out how this site can help you to create quality content for all kinds of audiences.
- Each blog has different characteristics, themes, and approaches, so do not look for magic formulas to know how long or the frequency of your post.
- Focus on analyzing in detail its content, the receiving audience, and what resources you have, and eventually, you will get the answer.
- If the content you show adapts to the motivations and interests or your readers, they will always return to your blog, do not hesitate.
- Balance the quality and quantity of the post will make you different from the others.