In the past couple of years, the importance of SEO has immensely increased. In fact, today, in 2021, SEO is more important than ever.
SEO Trend In 2021
In this article, we compiled 13 of the crucial trends you should adopt in 2021 to make your website ranking stand-out in the competitive world of the internet:
1. Voice Search
The rise of voice search has been prevalent for quite some time, and this popularity will continue growing in 2021.
Research conducted by review42 and some others show that in 2020 around 5 billion searches were voice-activated or through voice-based virtual assistants such as Siri.
This number is expected to hit 5 billion in 2020 and 6.4 billion in 2022. If your website still doesn’t have this feature, this is the perfect time to introduce it for SEO optimization.
Long keywords help out to stand websites in general, but in 2021, adding voice search to a website can really give you an edge in combination with these long-tail keywords.
When using voice searches, people mostly use full phrases, unlike the search queries they type in the search bar.
Search engines are getting smarter. Voice search optimization is one of the crucial necessity for SEO.
2. Optimization for Mobile Devices
In evolving digital landscape, a website optimized for mobile-friendly searches (smartphones and tablets) is a necessity in 2021.
A mobile-friendly website can attract more traffic, making them landing on top pages of search engines without putting much effort into SEO.
The world’s biggest search engine Google uses mobile versions of websites for ranking and indexing.
Hitwise research shows that around 60% of web searches are made directly from the websites, and this volume is expected to rise to 70-72% by the end of 2021.
Intuitive websites providing enhanced customer experience to mobile users can increase website visibility and help with ranking.
3. Prioritize User Experience
The attention span of website visitors’ has relatively decreased compared to the past. In every niche, there is a ginormous amount of websites.
Website visitors have a wide range of options to move to any of these websites in case of any little inconvenience.
Search engines use multiple user engagement matrices to rank the websites.
To run a website successfully in 2021, User experience (UX) should be an integral part of SEO strategy no matter what type of website you are running.
Maintain a balance between quality and quantity. Try to make the loading speed of pages fast as on websites with a low loading speed. Visitors leave the website before even the page loads.
Make website design catchy. Last but not least, add a very clear FAQ and how-to section and keep updating it.
4. Privacy and Security
Today, data privacy is important for users more than ever. A recent example is WhatsApp.
Thousands of people started moving to other similar platforms, i.e., Telegram, where they felt their data is much safe.
WhatsApp has to release a clarification statement about data safety and end-to-end encryption.
A web giant losing thousands of its users in a matter of days is an alarm for websites; if you are not already prioritizing user data privacy/security.
5. Breadcrumbs Optimization
Breadcrumbs or breadcrumb trail is a sort of navigational aid.
Placed horizontally across the top of a webpage, it allows Google to figure out how your website is structured and work as a text path to tell users where there are on your website, giving users an easy-to-understand overview.
It is a part of making the user experience better.
Breadcrumbs are part of every good website and its SEO optimization. Awareness about breadcrumb optimization is certainly going to grow in 2021.
6. Update and Renew Content
Though this is not a trend but this can really help you to stand out. Try to publish content on your website that will be relevant for a long time and renew your previous content.
Add new links to old content and integrate if there are any relevant changes. It can help lower the bouncing rate too.
7. Declutter website from bad backlinks
If any backlink lacks quality, remove it from your website.
Wrong links, i.e., paid links, link wheels, click baits, can damage the website’s reputation, user experience and get the website in trouble sometimes by violating search engine guidelines.
Backlinks can be placed without website owner/administrator knowledge. Google automatically drops the ranking of website lacks quality backlinks.
Regularly do an SEO audit of your website and remove these ad links.
8. H2 and H3 tags enriched content is going to stand out
H1 tag, which is mostly page title, consists of targeted keywords. H1 is frequently used, but h2 and h3 are mostly ignored.
With increasing competition, using h2 and h3 tags is as important as using a good h1 tag.
Enrich your content with h2 (sub-headings) and h3 (further defining heading levels of h2) containing similar words to H1
Videos are the most powerful sort of graphics and a great aid in SEO. Using video marketing to increase traffic and SEO ranking will continue one of the most effective SEO trends.
Add videos to your website but make sure those are optimized for search engines to gain SEO value effectively.
10. Local SEO and Local Search Listing
Local SEO is the best way to increase your business exposure on the web and the local community.
It plays an important role in your website ranking on Google. Google uses these results to update its algorithm.
Besides all this, businesses listed with Google are considered more relevant and authentic.
11. Artificial Intelligence
Artificial intelligence is going to be one of the major trends in 2021 and the coming years. In fact, it can easily be ranked among the top 3 SEO trends.
AI will change the SEO industry as well, just like it is impacting all other major industries.
If you are looking to integrate AI solutions for your website, you can check SEO tools offered by many companies such as HubSpot, Frase, and MarketMuse.
12. Featured Snippets
Snippets are rectangular boxes that appear on the top of the first page of Google. This has more click rate than any other website.
Though there is no exact way to get your web page feature in a website snippet – Google algorithm bots do so automatically.
You can still adopt several techniques to make your content snippet friendly, i.e., keywords enriched content, well-structured content, answering in bullets, et cetera.
13. Google EAT’s Score
EAT (Expertise, Authority, and Trust) score of Google, first launch in 2014, will be a major SEO factor in coming years.
It analyses multiple aspects of your website, ranging from your expertise in your field to the user experience.
The higher the page’s quality, the more it has characteristics of Google’s EAT, leading to better SEO.
In 2021, try to adapt as many SEO characteristics as possible to have an advantage over competitors’ websites.